Introducing Bear: NIL Partner

Author: Alexia Pineda

Lando is more than the clothes, it’s about the people that wear it and what they represent. 

One of the original collaborators and motivational figures in this company, Bear Black, has been a key player in the construction of Lando. 

He has been here since the original name and website. If you don’t get the reference, head over to our origin story blog post to be part of the inside joke.

  • ABOUT BEAR BLACK

    The one who heard the beginnings of this company in the four walls of a dorm room. The one who encouraged and tried on the first pieces of clothing. The one who chooses to display what it means to never give up. Bear Black.

     

    Like many others, Bear has been deeply in love with sports since he could first hold a basketball ball. As his passion for basketball strengthened, he had to find ways to increase his athleticism. He turned his attention to outdoor exercises, indoor training sessions, and going to the gym. The multitude of outlets fueled his growth and strength to continue on at the collegiate level. 

    The one who heard the beginnings of this company in the four walls of a dorm room. The one who encouraged and tried on the first pieces of clothing. The one who chooses to display what it means to never give up. Bear Black.

     

    Like many others, Bear has been deeply in love with sports since he could first hold a basketball ball. As his passion for basketball strengthened, he had to find ways to increase his athleticism. He turned his attention to outdoor exercises, indoor training sessions, and going to the gym. The multitude of outlets fueled his growth and strength to continue on at the collegiate level. 

    His path converged along with our owner, Andrew Coronel. They became best friends who had a love of sports and working out. Similarly to Andrew’s story, Bear decided to leave the college and take a break while on his road to self-discovery. 

    Although they left the place they created their friendship, it did not diminish the relationship. When Lando started, he was the first person cheering from the sidelines. He was there for every step of the way. 

  • BEAR X LANDO

    Bear fell in love with this company. From the first phase of testing out the best qualities to modeling the final products, Bear has seen it all. 

    Here is what he had to say:

    “The swiftness and ease of comfortability I feel when putting Lando apparel on is so incredibly unique. I find that I can move across the court when training and even style it as everyday wear. I know with Lando, I will always be comfortable.”

    With the intensity of which he trains at the collegiate level, he shared, “I can execute the training skills and maneuver across the court very efficiently. My favorite shorts are the Vanguard 7’ shorts as they fit comfortably around my waist.” 

  • FINAL TOUCHES

    Bear Black can say that Lando is cool, swift, and comfortable. Best believe you can trust his words over mine as they didn’t come with a 50-page terms and conditions agreement. 

    To dream like an athlete, be an athlete, and score like one, shop some of Bear’s handpicked favorites below.

    Join Bear’s journey to self-discovery and rock the styles he chooses to wear. From his words, “Lando has brought me confidence on and off the court. It reminds me of what it means to be empowered in what you wear.”

    There’s not much more I can say that beats that. 

    Join the family. Keep Striving. 

    Bear Black, Guard @Southeastern Baptist College